Alpha has a lot of different meanings, and strikes a number of different chords for us. All resonanate with what we mean by Alpha leadership.

• The beginning

- a starting point
- not yet there
- the first step of a journey

• Alpha male

- leader of the pack
- strength
- power

• Success

- top of the class
- excellence
- achievement of goals

• Alpha female

- The lead mare
- control
- authority

• Alpha rhythms

- state of relaxed alertness
- receptivity
- imagination flowing freely

• Alpha classes

- a spiritual awakening
- there's more to life than this…
- rejuvenation

Isvor Dilts
ATKEARNEY
PPD Consulting